Branded // Jessica Hutzel

Branded is an educational book meant to teach small businesses about the process of creating a brand for their business so that they can become more knowledgeable and be able to communicate more effectively with their designers. The book is a way to introduce small businesses to the design world through a visual experience. It is meant to help one another work together to benefit each other. I have collaborated with small business owners and designers in the Hudson Valley: interviewing them and shared their perspective and experiences with the branding. To be able to communicate is a very important skill in life and this book was made to help with that and help small businesses in the Hudson Valley succeed and know that designers are here

to help.